Monday, January 14, 2008

re: Clean Tech

Perfect thinking Tim. I agree %100 on all points. Clean tech as most consumers think is bullshit. Currently its an less efficient version of oil that is fun and trendy to tell your friends that you purchase wind credits or that you drive a prius. With the exception of the rich and the trendy, people aren't going to pay a premium just for "green". In fact, lets even toss out the term "clean tech" and bring in the term "energy efficient tech" (EET). EET will be companies that offer not just oil alternatives, but rather high energy bill alternatives. Its all about economic incentive, hence your Google example. As of now, the industry is extremely young and is filled with "shit-ton" of bogus business plans. First solar P/E of 200! I think not. I challenge you to find a US wind energy stock trading over $2... However as oil prices rise due to an increase in world energy demand, like in China and in developing nations and not just the US, Companies will and have started looking for a more efficient way to fill their energy needs. We're looking for companies that fill that need, not just clean tech. We need companies that can offer the Googles of the world serious energy savings in the form of energy efficient technology. That could come in the form of highly efficient solar panels installed on roofs, it could be more energy efficient building materials, or it could be energy meters that help companies understand exactly how their energy is being used. Hell the real technology might not even exist yet, but it is coming. It has to come because like you said there is a huge economic incentive to lower energy bills. Lets find those companies. I have a sneaking suspicion that EET companies will come from Silicon valley.


Regards,

Mike Perna

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