ok. I haven't bought in yet.
Everyone is saying "clean energy..." BusinessWeek said it was the "thing of 08." This is like saying the Internet was the "thing of 99." Do these companies really have solid business plans? Is this just an eco-wave thing?
Let's face it, there's no immediate climate problem, so are people going to buy things that may or may not help the environment. Personally, I'm all for saving the environment. The difference however: I will buy a Prius for $25k. Would I buy it for $45k? No fuckin way. Most companies right now are so focused on "being green," that they're not understanding the economics.
Google is extremely interested in "green" because we use a shit-ton of energy. One of our biggest expenses are electricity bills for our giant datacenters storing this email and everything else on the web. We have a huge economic incentive.
Toyota is extremely interested because they found a way to make a shitton of money by making an extremely efficient car.
I wouldn't consider either of these companies "green" or "clean tech." But these are the companies that use economically-intelligent clean energy to make a shit-ton of money.
I only looked at a few of the ones on the spreadsheet. And none of them mentioned "shit-ton." I want to see a company with a solid business plan who uses "clean tech" to make them a step above everyone else. Buying "clean-tech" is like shorting oil. Are you ready to do that?
Sorry, the passion may have stemmed from the amount of wine consumed tonight, but I think I got my point across.
-timmy
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A couple points I would like to comment on is that there is no immediate climate problem. You are wrong, the oceans levels are rising there is a increasing size of a whole in the ozone layer, climate levels are off and it is just starting to snowball. And the change will start to increase in speed hence the snowball comment above.
I agree firm economics have to take part in making the change, and that is a responsiblity of both the consumers and the producers.
And it is happening, they are finding electric cars more powerful than stand alone combustion engines, and so forth it will be a slow process but changes are happening.
I will also be looking for shit-ton in the new dictionary, I'll keep my fingers crossed that it makes it.
Also I think alot of companies are using green to inspire consumer and investment confidence in their companies, because green is the word of the future and if a company is using it, then they are hoping to spur growth.
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